Job Title: Digital Marketing Specialist
Department: Corporate Communications and Branding
Location: Lagos Mainland
Work mode: Fully onsite
Job Summary:
The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads.
Job Duties:
· Develop marketing strategies that align with the organization’s business goals
· Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
· Measure and report on the performance of digital marketing campaigns, and assess against goals.
· Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
· Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
· Stay up-to-date with emerging digital marketing trends and technologies
Job Requirements:
· Minimum of Bachelor’s Degree in Mass Communication, Marketing Management or Marketing Communications or any related field.
· Minimum of 5 years’ relevant experience in Digital Marketing Communication and Social Media Management.
· Experience in Email Marketing. Excellent communication skills, written and verbal.
· Strong understanding of digital marketing channels, including SEO, social media, email marketing, and display advertising
· Proficient in marketing automation tools
· Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
· Strong project management skills
Mode of Application:
Interested applicants who meet the stated requirements/criteria should send their CVs to careers@scibng.com using “Digital Marketing” as the subject of the email.